Williamsburg: Cold Blood Club Heating Up The Knitting Factory
Edgy, punk, rock, soul, unique, eclectic... just a few ways we could describe Cold Blood…
117 Atlantic Ave, Brooklyn, NY 11201
Married couple Jaron and Sharon have been collecting vintage items for all their
respective lives and that love of art and design flows through family-owned
Jarontiques at 117 Atlantic Avenue.
“These items are reflections of who we are,” says Sharon. “We have personal
connections with each and every item.”
Starting out as a Brooklyn Flea vendor in 2008, Jaron quickly realized this was his
passion. He gave up his full-time career in the music industry, and along with
Sharon, opened Jarontiques in 2011.
“Jaron has restored all of these pieces and brought them back to life. Each antique
tells its own story,” says Sharon.
“It’s funny, we had this brass wire sculpture in our store since we opened in 2011,”
Sharon recalls. “No one ever asked about it, to our surprise. We thought it was
wonderful and refused to take it out of the store despite the lack of interest. Almost
four years later, I decided to post it online. When I turned it over to take a picture of
the bottom of the base, I realized that it was illegibly signed. I pulled out a
magnifying glass and decoded the signature. That sculpture that we adored but
thousands of people over a four-year period of time ignored is actually worth a
According to the store’s site: “Jarontiques specializes in Mid-Century Modern
furniture, art, and decorative items, but also peppers the shelves with primitives
and folk art, guaranteeing something for every collector.”
“We don’t discriminate when it comes to wonderful pieces,” said Sharon. “The
artists don’t need to be listed and the designers don’t have to be recognized for us to
appreciate beautiful things. However, sometimes we follow our eye and it serves us
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