Recognized by Fodor’s Travel as one of the top boutiques in New York, PEMA is a family-owned purveyor of women’s fashion and a Brooklyn original. Glamorous window displays showcase the top trends, but allowing yourself time to browse the hand-curated variety of dresses, jewelry and accessories will reveal a treasure trove of hidden gems. Their quality and unique personality has been drawing crowds to Bedford Avenue long before Williamsburg became synonymous with hip culture.
Fun Fact: PEMA truly sets itself apart with its collection of yak wool scarves and hats, which are knitted by the owner’s family in the Himalayas.
225 Bedford Avenue